ATB Financial suffered from some of the same brand challenges faced by many banks. They were often perceived as impersonal, product-focused and bureaucratic.
But ATB’s leadership had invested heavily in core branding, generating robust story and behavioural assets to engage its team in authentic customer-centricity. Building on this work, the brand platorm ATB Listens was born, targeting a major pain point reported by customers.
The work put ATB’s customers in the spotlight, and activated across its communities in surprising and moving ways. The launch even included an original song and music video, written and produced by Ben Spencer.
Work
Case studies
Other work
ATB Financial ATB Listens
Athabasca University PowerED
We provide power
To stand up, to make change
Power for the impatient, the unsatisfied, the driven
Power to take dreamers from vision to victory
We lift people up, deliver real results
Fast track meaningful careers
Inspire leadership
We provide power to do good, and do better
Power for people
Power for business
Power for good
https://www.youtube.com/watch?v=jc0_OIM1OK4
Icona Properties Enliven
This work comprised deep engagement with customer and industry research to help position Icona as a community partner and environmental advocate.
Icona Properties represents a fundamentally different approach to real estate development. We pursue transformations that truly enliven communities. Each project we take on is a platform for redesigning human experience in ways that are relevant and sustainable, producing harmony between people and planet.
Yellow Pencil Good people
This work began by crafting a deeper understanding of Yellow Pencil’s customers within the large, regulated, public-sector marketplace: generally mid-to-senior level civil servants. Buyers are still ultimately people, not organizations, and so we construed detailed personas in order to better understand the emotional journey around the buying decision. The work subsequently supported one of Yellow Pencil’s strongest sales periods in years.
Supreme Steel Care at the Core
We put care at the core of each thing we do. By focusing on the smallest details we can solve the biggest challenges. It’s how we empower people, strengthen communities and transform skylines. We start with family. Each person matters and belongs. We are driven by the hearts and smarts of our people and their unique expertise. We are fortified by a half-century of learning and innovation. The experiences of the past provide the wisdom of the future. And then we build as partners, with empathy and precision. We commit to getting it done right, leading with accountability, collaboration and tenacity. The result? Exceptional people. Enduring relationships. Extraordinary solutions. That’s the Supreme blueprint.
