Ben Spencer is a trusted professional in brand strategy and creative direction, with a stellar track record of transformative work for corporations, non-profits and SMEs.

Focusing heavily on core branding—those stories, statements and artifacts that establish the fundamental coherence of an organization’s offering—he works to build alignment and energy through consistent, relevant, moving brand expressions and experiences, leading to healthier culture, greater impact and business growth. 

At his core, Ben likes to build things, mostly using words. His creations include award-winning brand platforms, folk songs, ad campaigns, poems and a bunkhouse at the lake. 

After spending most of his 20s playing and recording original music across Canada, he settled in Montreal, earning a Masters in Communications Studies from Concordia University, focusing on media literacy in younger audiences. 

He then worked at McGill University, leading impact reporting for its highest-value donors while acting as co-editor for carte blanche, the Quebec Writer Federation’s literary magazine. As a freelancer, he also began to help artists and organizations to communicate more effectively.

Since returning to his native Alberta to help lead the launch of ATB Financial’s hugely successful ATB Listens brand platform, he has helped numerous entrepreneurs, corporations and non-profits, large and small, to strategically position and express themselves.

Somewhere in there, he also started a new bank branch serving the creative industries. 

His recent work as brand strategist and creative director has helped Alberta Blue Cross, Athabasca University, Supreme Steel, ConnectFirst Credit Union, Crave Cupcakes, Satori Health, Icona Properties and Princeton Entertainment. 

Ben has two kids, a COVID dog and too many guitars.